Digital Advertising

Targeting UHNWI for Base + Cirque Event at Monaco Grand Prix

Geo-targeting campaign to push reservations for a pop-up event in Monaco during Grand Prix Weekend

Client:
Base Dubai & Cirque Le Soir London
Role:
Project Management and Execution
Tools Used:
Google Advertising, Facebook Advertising, Instagram Advertising
Year:
2019

Overview

Build excitement for the client's event in the weeks leading up to the Monaco Grand Prix.

Increase awareness among a very unique target audience of HNW and UHNW Individuals.

Geo-target during race weekend around competitor venues and high-end hotels in Monaco.

The Process

Base Dubai and Cirque Le Soir, Dubai and London's hottest and most renowned nightclubs, joined forces over the Monaco Grand Prix race weekend to host a pop-up club from the 23rd to 26th of May, 2019. With an incredible line-up of artists, the client only required awareness among their target audience and the reservations were sure to follow. Disruption's task was to identify where and how to target the audience then use eye catching creative to attract inquiries and reservations. We utilized Google Search ads to black out competitor searches and put our client front and center for any searches related to Monaco Grand Prix, as well as Google Display and Facebook/Instagram ads to ensure we blanketed our target audience's online experience.

The End

The approach proved to be effective, with a large number of high-value table reservations made throughout the pop-up event.

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