Taking a brand from concept to launch is always exciting. It allows us to make use of multiple pools of talent within the Katch and Disruption team and keep the brand image and message consistent throughout the process. For Eve, we were fortunate enough to be brought-in at the ideation stage, which allowed us to come up with everything from the logo and brand look & feel, to the digital marketing and PR efforts needed to push the launch and drive foot traffic.
Disruption designed and built the Eve Penthouse and Lounge website as a custom theme on the Wordpress CMS, based on the established look & feel documentation. Our goal was to create a website that was as visually pleasing as the venue; that meant we needed to use professional photography and videography throughout the site. We were also challenged to make it utilitarian, as the main goal of a website is to communicate information to the website visitors. The website was completed and exceeded the client's expectations.
Prior to launch, Disruption was tasked with creating buzz around the new venue. This was done via YouTube and Google Display advertising. Upon launch, we continued to promote the venue using search, display and video ads - focusing on generating footfall to their brunch, ladies' night and other weekly events.
Eve continues to wow it's customers through beautiful design and delightful experiences. The venue continues to grow in popularity and Disruption has since maintained a working relationship with Hyatt Hotels and their various F&B venues.